The Senior Manager, National Omnichannel Shopper Marketing is an integral part of the Omnichannel Shopper Marketing team within the North America Customer Development Organization. This individual leads national brand Omnichannel Shopper Marketing strategy, through partnership back with the Brand Teams and Customer Omnichannel Shopper Marketing Teams to identify and develop brand specific Omnichannel Shopper Marketing programs.

Essential Functions & Responsibilities

• Key point of contact to Omnichannel Shopper Marketing Customer Teams and Brand Teams.
• Partner with Brand Teams to identify and develop strategy and creatives for omnichannel shopper programs that align with both customer objectives as well as internal sales and brand team goals
• Collaborate with Brand Teams to develop omnichannel programs and national strategy, facilitating seamless briefings for Omnichannel Shopper Marketing Customer Teams to execute at various retailers
• Brief agency team(s) and internal partners on omnichannel shopper marketing activations, providing clear guidance on strategy and success criteria
• Own relationship with Creative Agency Team to develop national omnichannel shopper marketing programs, inclusive of creative reviews and feedback
• Own budget management/reporting and ongoing process improvement for Omnichannel Shopper Marketing Customer Teams and Brand Teams
• Collaborate closely with Omnichannel Shopper Marketing Customer Teams, Retail Media Team and Brand Teams to adapt strategies and tactics based on performance data
• Establish new routines and rituals to improve communication and knowledge sharing between the field, Brand Teams, Omnichannel Shopper Marketing Customer Teams and leadership
• Streamline share outs on customer Omnichannel Shopper Marketing program plans, performance and key learnings

Expected Experience & Required Skills

• Consumer package goods industry experience or similar experience
• Strong commercially grounded brand management background (Preferred: Platform Marketing Experience)
• Strong at forging internal/external relationships and commanding trust/respect of others
• Proven track record to coordinate a strategic vision and a team of individuals in a fast-paced, results driven environment
• Creative Agency Leadership including creative review and feedback
• General understanding of customer marketing tactics, go to market planning, and working knowledge of retail media
• Strong sales, finance, category planning and/or analytical background
• Strong oral and written communication skills, including reporting and presentation skills
• Excellent organization and project management skills
• Ability to work autonomously with minimal direction
• Proficient in Microsoft Office programs

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NATAI@kraftheinz.com .